These guys aren't just wearing styling threads, they are the company....well , on the road anyway. They are the folks from Rapha....if you like the jerseys ( and who wouldn't ?) look them up on the web. If you want to hear about thier travels, check out 'Rapha Continental' on the web. It's more than clothing and I wish I could tell you more. All I know is that these guys are putting in the miles and visiting shops like mine and telling the world about it on the web...the great rides and the crusty builders. They even brought their own photographer.-Like I said, it's more than the clothing , although the clothing could stand on its own, especially with 107 plus miles of sweat !