Back in 1989 neon colors were the thing to have. Way back before shocks, clipless pedals , rapid fire shifters the big concern for folks was color : The color of the bike, components , whatever. The brighter the color, the better. This frame is actually neon orange , even though the photos don't come close to showing how really blindingly bright and shiny this 29er single speed turned out. When neon died in the early '90's , I was happy to see it go. Now I'm really happy to see it back with attitude. There really is nothing that screams out " Hey, can't miss this !" like neon orange. It's like 1989 all over again.